WCM Digital

  A decade ago, Instagram had barely been invented and influencer marketing barely rated a mention in Google Trends. Today, some influencers are household names and influencer marketing is a staple part of the marketing strategies of many well-known brands. If you’re a business owner thinking of trying influencer marketing Australia , here’s a quick guide to how it works. Influencer marketing is all about brands engaging noteworthy and influential people with large social media followings to help promote their services or products. It works almost like a friend or family member recommending a product to their friends. Someone with a large social media following recommends a product to their audience, who (hopefully!) trust their recommendation, and try out the product. But like anything in digital marketing, there are best-practices that should be followed to ensure that influencer marketing is effective. For instance, it pays to be selective about the influencers you ...

  These days our world is online and if you run a business, digital marketing is key  for visibility. But with that said, online spaces are getting increasingly busy and noisy, and actually standing out online and reaching your target audience is easier said than done. Especially if you’re a business owner already wearing multiple hats, you probably don’t want to add ‘digital marketer’ to the list as well. That’s why you should engage a digital marketing agency. WCM Digital is a leading digital advertising agency melbourne . Founded in 2016, we specialise in lead generation strategies that help Australian businesses grow. With decades of combined experience under our belts, our team consists of marketing strategists, social media marketers, designers, search engine marketers, web developers and more. Passionate and agile, we make use of the latest innovative marketing technologies for our clients, connecting digital platforms seamlessly to create a true omni-chann...

  Marketing is a key part of any successful business. Afterall, how are you going to grow your business if you can’t get the word out about your product or brand? That’s why we notice so many searches for terms digital marketing consultant Melbourne . Because businesses out there need help with their marketing and aren’t sure who to turn to. We get it. Marketing is a huge cost for a small business, and sifting through search results to figure out which digital marketing agencies are reputable is no easy task. Founded in 2016, WCM Digital is a Melbourne-based digital marketing agency. Our team is made up of highly experienced marketing consultants who will take time to understand your business, the goals you want to achieve through marketing, and develop a strategy that gets results. If you need a digital marketing strategy melbourne , we would love to work with you. What happens when you work with WCM Digital? 1. First, we’ll examine your current marketing plan and mat...

  If you a run a small business you know that getting your content, product or service in front of your target audience online is key to the success and sustainability of your business. But it’s also easier said than done. In today’s hyper-competitive digital world, online advertising can be the most competitive and cost-efficient way to reach your audience, but with so many forms of advertising at your fingertips, it can be difficult to know how to make the most of online ads for your business. One powerful form of ads that we see generating leads and conversions for our clients over and over again is Google ads. Could Google ads help you reach your target audience? How do Google ads work? Running google ads melbourne is one of the most powerful ways to generate leads for your business, because it allows you to get seen by people who are actively searching for your product or service. Google ads works using a pay-per-click (PPC) system. That means advertisers bid on...

  Have you ever thought about marketing your business on LinkedIn? When compared with Facebook, Instagram and TikTok, LinkedIn may have a reputation as the dry, corporate player in the social media world, but did you know that it has over 500 million users? That’s some serious potential. That fact might be all you needed to start looking for agencies that offer linkedin advertising melbourne . But if you need some further convincing, read on to find out how LinkedIn advertising can benefit your business. It can help you reach an audience of professionals: You might know that LinkedIn users are mainly professionals who use the platform to share professional achievements, findjob opportunities, and network. This means that if your product or service is something that will appeal to an educated, professional audience, LinkedIn is the perfect place to target them. In fact, let’s take a look at the demographics of LinkedIn users: - LinkedIn audiences skew older than other socia...

  When we think of older times, we realise that earlier, people were solely dependent on word of mouth strategy for marketing. This was a perfect business operating strategy and was very effective. However, after the Internet came into our lives, the way we communicate with others changed entirely. And honestly, we are happy with the change because it has helped businesses as well to interact in a much better way with their customers. This change has eliminated any kind of limits with advertising and marketing. Probably that's why people have started using Instagram marketing Melbourne and other social media for promoting their business. If you have made your business digitally available, you might know about the benefits of advertising using social media sites. And if you are interested in promoting your business in the same way, you can take the help of WCM Digital. What is WCM Digital? It is a reputed company based in Australia and is known for offering an excellent...

  If you have given a digital presence to your business, you might know the power of content marketing. However, if you are still not sure how content marketing strategy works or how content marketing can make an impact, you have come to the right place. In this post, we have listed a few amazing benefits of content marketing that you cannot ignore. So, if you want to understand content marketing and how it can boost your online presence, scroll down. • Google Likes Content: You have read that right! Google believes in the power of great content and it thus gives preferences to websites that have good content. If you don’t believe us, you can check the interview of Matt Cutts (former head of webspam at Google). • It Drives More Sales: Most people don’t know this but content marketing drives more sales. See, when a new product launches in the market, customers don’t go and simply buy it. Before getting that item, people like to do detailed research about it. And when...