What Do You Need to Know About Influencer Marketing?

 

A decade ago, Instagram had barely been invented and influencer marketing barely rated a mention in Google Trends. Today, some influencers are household names and influencer marketing is a staple part of the marketing strategies of many well-known brands. If you’re a business owner thinking of trying influencer marketing Australia, here’s a quick guide to how it works.


Influencer marketing is all about brands engaging noteworthy and influential people with large social media followings to help promote their services or products. It works almost like a friend or family member recommending a product to their friends. Someone with a large social media following recommends a product to their audience, who (hopefully!) trust their recommendation, and try out the product.

But like anything in digital marketing, there are best-practices that should be followed to ensure that influencer marketing is effective. For instance, it pays to be selective about the influencers you choose to work with. Your product or serviceneeds to be in alignment with that influencer’s personal brand, or their posts about your brand will appear inauthentic which could erode their audiences’ trust. And trust is key when it comes to influencer marketing.

It’s also important to note that it’s not always the influencers with the biggest following who will be the most effective when it comes to influencer marketing. A small but engaged audience is better than a large but unengaged audience. Especially if you sell a niche product or service, you’ll most likely find it more impactful to work with an influencer who has a smaller audience of people who are particularly interested in your niche. When looking to work with an influencer, you shouldask them about their audience demographics and interests, and what sort of results they have achieved when working with brands in the past. It’s also good to discuss budget and outline the parameters of your campaign, including what content you would like the influencer to create, how you will use it, and how you will track the success of your campaign.

If this sounds like a whole lot of work, don’t worry. Here at WCM Digital, we’re practiced at identifying and communicating with high-quality influencers, and we offer influencer marketing services alongside content marketing strategy and other digital marketing services.

About WCM Digital

WCM Digital was founded in 2016, and is an all-female-led organisation. With over 20 years of combined experience, our expert strategists specialise in lead generation sales funnel services and omni-channel digital marketing strategies.

Get in touch to work with WCM Digital today: https://wcmdigital.com.au/



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